Dissertation topic about Digital Marketing Article

Dissertation topic about Digital Marketing - Article Example Digital marketing has facilitated the retailers to target their potential customers by maintaining their online presence on the social media network, through mobile shopping, by introducing email marketing campaigns and mobile promotions and facilitating the existing customers to pay using their mobile phones (Rob Stokes, p.21). However, in this rapidly changing world of technology, it is imperative for the retailers and multinational organizations to devise new strategies that would help them to increase and maintain their competitiveness in the retail industry as well as it would also help them to target their potential customers in a more organized manner. As a result, this would make a significant impact on the profitability of the business and customer base. The dissertation will address the problem on how retailers can increase their competitiveness by integrating various digital marketing strategies in their overall business and what could be the possible shortcomings in implementing those strategies. It is imperative to understand that role of digital marketing in reshaping the world of retail industry in this modern era and how retailers can effectively reach their existing and potential customers by using and implementing the digital marketing techniques in their organizations. The purpose of this study is to explore the different digital marketing techniques introduced in the world of business and how the integration of these techniques can enhance the competitiveness of an organization by reaching to the maximum number of customers and increasing the profitability. 1- How retail business can increase their target marketing by communicating to the larger group of people through various platforms like search engine, social platforms and different similar platforms? 2- Retail businesses can integrate their offline marketing to online medium in order to cater larger group of people but how can businesses increase their business sales through this

How does Alexis De Tocqueville fail to see that the unequal Essay

How does Alexis De Tocqueville fail to see that the unequal accumulation of wealth resulting from Capitalism cannot be fully con - Essay Example He was from egalitarian society not the newly formed capitalist society, so this could justify why he had a blind spot concerning capitalism and could not redress the challenges of industrial commercial system on the democratic system that strives towards the equalization of social conditions. Discussion Tocqueville ideas have had extensive impacts on the concept of penance and crime, equality and democracy. His historical background immensely influenced his democracy theories. Equality of conditions is the main point of focus of Alexis Tocqueville theories. He suggests that parity is fundamental to democracy, and absence of parity caused crime. His opponents use this dependence on the concept of equality as the central weakness. For instance, Tocqueville failed to recognize that unequal wealth accumulation resulting from capitalism could not be controlled in a democracy, which meant to have socially equalizing tendencies. The equality of situations denotes a social state where one p erson’s influence over another –based on the aristocratic regime- is substituted with the egalitarian notion of individual consent. In these conditions, the act of each has two main reasonable basis, public will and personal will. The triumph of consent over the impact and the advancement of human autonomy closely connected to it have critical, political and social impacts, leaving little as it was1. Alexis Tocqueville felt religious terror, when he examined the inspiring power of this historical transformation, which he observed as providential and in agreement with humanity, therefore, his examination of the democratic world somehow is an attempt to explore his fear. Tocqueville argues that, â€Å"intellectual life would be changed by democracy, just like the passion of men† p 230. In addition, under pressure from autonomy of individuals, views would be generalized, mores softened. Therefore, public view translates to the central, influential voice. Whereas in dividual rights controls, men’s live, the ends of man heeds into neglect. Similarly, the moral life’s content is emptied from the vessel of democracy. The desire for equality, essential to democracy, overwhelms all other concerns, and starts its powerful battle to eradicate the inherent inequalities of people. It is possible to recognize the modern society in Tocqueville’s views. What critics stress in Alexis works is the tragic, and, in fact, paradoxical, recognition that democracy is extremely natural to human beings and, if not controlled, detrimental to human nature. Allowed free dominance, this desire for equality- an egalitarian instinct- restricts democracy itself, in various ways. For instance, it limits democracy by paradoxically rebuilding a natural state, originally elaborated by critical thinkers such as Plato, Marx and Hobbes as the pre-civilized situation at the centre of democratic civilization. In addition, its spreads envy, destructive of any sy stem; and finally, by gathering the natural autonomies of virtue and reason. Even though, Tocqueville recognized the aristocratic rule to be unfair, as it was anchored on an unnatural principle of familial autonomy, its hierarchical order still preserved room for principles transcending the individual will. The

What Is Executive Coaching And Its Benefits Management Essay

What Is Executive Coaching And Its Benefits Management Essay This report has been structured around the changes and concerns that are currently impacting Cassidys as an organisation, such as our decision to develop Cassidys into an international organisation. The first international store to open will be in Auckland, New Zealand, which is set to open early 2011. International growth will continue with opening of Cassidys in Canada in late November 2011. In order for business growth and the expansion of Cassidys, we need to make sure our executive leaders are ready to lead our organisation within a new environment. Due to the growth of Cassidys our needs are changing. We now require a larger and more flexible leadership team that has the skills and knowledge to succeed in an ever changing environment. Organisations will always benefit from having highly trained executives who possess exceptional leadership skills. Investing time and money into the development of executives are a necessary expense if an organisation aims to excel. The success of Cassidys requires that our current and future leaders perform to their maximum potential. Developing the skills and knowledge of executive leaders can benefit the whole organisation, as they have the ability boost our sales, profits, revenues, consumer recognition and loyalty. Executive staff retention is also critical to the success and growth of Cassidys. Last financial year it was recorded that our organisation spent over two million dollars on costs related to staffing retention. Failing to retain a key employee is costly, various estimates suggest that losing a middle manager costs an organisation up to 100 percent of his salary. The loss of a senior executive is even more costly. It is important for Cassidy to work on staff retention if it wants to grow .2 There has been a phenomenal increase in use of executive coaching over the past decade or so. A 2004 survey of the HR/Training community conducted by the Chartered Institute of Personnel and Development (CIPD) in the UK showed that four-fifths of respondents now use coaching in their organisations. The Australian Institute of Management claims 70% of its member companys hire coaches. Berglas (2002) stated that there were more than 10,000 professional coaches in the United States, and this figure was expected to exceed 50,000 by 2007. What Is Executive Coaching and its Benefits? Executive Coaching is a specialized form of coaching that is becoming one of the fastest growing trends within employee development. Executive coaches work with an organisation to help highlight and develop a plan that works in conjunction with the needs and objectives of the organisation and members of the executive team and supporting staff. In an increasingly fast-paced and complex corporate world, there are few places where an executive or senior manager can step back and reflect on the range of issues facing them. Having a coach provides a wider perspective, additional points of view and a degree of objectivity that can be difficult to obtain when youre leading an organisation. Coaches are seen as a sounding board outside of the organisation, having this option benefits the executive as they have a listening ear that provides a safe way for them to voice their frustrations, explore their options, and talk through new courses of action. Kilburg (1996) describes the relationship o f a coach and client as: A helping relationship formed between a client who has managerial authority and responsibility in an organisation and a consultant who uses a wide variety of behavioral techniques and methods to help the client achieve a mutually identified set of goals to improve his or her professional performance and personal satisfaction and., consequently, to improve the effectiveness of the clients organisation within a formally defined coaching agreement Kilburg (1996, p.142) He also describes key benefits that clients and organisations achieve through executive coaching: Executive coaching can assist executives to find new and productive ways to manage the interpersonal aspects of leading others Coaching can provide executives to find powerful ways to influence others Reduce turnover and retain top performing staff Enhanced individual and organisational performance Improved organisational strength Perception of management as being committed to employees and their growth and success Improved employee morale, more committed employees, thus greater productivity Retention of high potential talent and talent magnet Better client relationships Positive work environment, thus  greater productivity Executives learn coaching techniques  which they can implement with their teams for improved relationships and productivity, as well as  enhanced employee development Positively affect organisational culture Ability to  recruit key talent through enhanced reputation within the industry Executive coaching helps the executive to expand leadership skills Who coaches are trained facilitators, not consultants, counselors, trainers or mentors What coaches do produce positive changes in business behavior within a set schedule with a limited time frame. The process of executive coaching Whilst it is important to understand the benefits that Cassidys can achieve using executive coaching, we also need to understand some of the methods and practices coaches use. Kilburg (2000) suggests the coaching process is a kind of circle of awareness within which the coach engages the client in a series of single-loop, double-loop, and triple-loop learning experiences to assist the client to understand the nature of the current organisational environment, the leadership situation, and his or her experiences with it: Learning in action: The ability to be self-aware as the client is performing a task. Reflection on learning in action: The ability to be aware of different ways to approach a task and how to modify approaches as the task is being performed. Reflection on reflection on learning in action: The ability of the client to be aware of multiple levels of complexity, paradoxes, and polarities in the situation with the intent of learning how to better perform in the future Internal and external coaches To select the correct type of coach of the right saturation both internal and external coaches need to be explained. An external coach is an external consultant to the company. An internal coach works for the company and usually a senior manager, a persons line managers, or members of the HR department. Each type of coach excels in supporting the executives for a board range of scenarios. External coaches excel in these areas: Coaching clients at the higher end of the corporate ladder If there is an environment of low trust and/or hostility between staff Navigate attitudes and little expectation of success When objectivity is critical for helping the executives Confidentiality between the coach and client External expertise and knowledge Unbiased and impartial opinion Internal coaches excel in these areas: Interment knowledge of the company is required Culture issues are affecting the client and internal knowledge is required The budget on coaching is limited or other Financial constraints Large amount of coaching is required The need to provide a Consistent approach provided by the company A mixture of internal and external coaches will provide Cassidys with the greatest flexibility. The external coach should be used to train the more senior members of the team, while also training and mentoring the internal coach. This will enable the internal coach to gain experience and knowledge, while still providing useful corporate and culture knowledge about the organisation. Leadership The skills and behaviour of organisation leaders affects the entire organisation and its successes. It is vital to Cassidys future that we assist our leaders to develop and help them reach their maximum potential. Cassidys requires exceptional leaders to help change and run this organisation, while ensuring that leadership and inspiration are coming from the top and filtering down. With the expansion into our new overseas market, some of our executives will be required to lead these stores. Cassidys will need to provide extra assistance for these executives as they will be responsible for the growth of our international stores, faced with an array of obstacles such as developing the Cassidys name within a new market. Executive coaching could be a strategy used to enhance Cassidys leaders. By using executive coaching, our leaders can be coached to successfully change operational procedures, expand and emphasize their extensive corporate knowledge, develop their communication skills, and improve their influence on those around them. All of these are traits of an effective leader. Elizabeth Thach (2002) conducted a study using 360 feedback and executive reporting with the aim to determine the impact executive coaching has on leadership and its effectiveness. The study was carried out over three different phases with feedback on the leader being collected from direct reports, peers, and managers. The executives were also required to report the number of times they met with their coach, and their self-reported increase or decrease in leadership effectiveness. It was found that the executives reported a smaller increase in their effectiveness as compared to what was reported in the 360 feedback. Figure 1 shows what the impact of coaching has on increasing leadership effectiveness. Figure : The Impact of Executive Coaching on Leadership Effectiveness Executive coaches usually work with individual leaders encouraging them to lead by example, motivate, improve their focused and stay committed. Although individual executive coaching could be a key to Cassidys success, isnt the only method that can be used to develop its leaders and executives. Other methods Cassidys should venture into are executive team coaching and mentoring. Team Coaching helps a group of individuals to perform more effectively in their work as a group. Although often provided via one person who is in-charge of the team, Team coaching aims to discover major values and expectations, agree common goals and targets and helps improve communications/lessen disharmony/conflict between team members. With the expansion of Cassidy there will be new executive teams created in both national and international departments. To help the executives transition into their new roles and create a productive team Cassidys should be to providing extra support to executives so they can create a cohesive unit that can quickly build a foundation of trust. One method Cassidys could use to help executives build effective teams is to hire an executive team coach. Executive team coaching differs from executive coaching in a group setting in that the coaching client is the whole team as a system rather than each of the executives in turn. During executive team coaching sessions, the team works on its usual business, typically running a business meeting, and then is coached on its collective process to achieve results. The focus of the team coaching process is on improving operational interfaces between team members while they work on achieving their objectives, rather than focusing on developing each of the executives individually, or simply focusing on improving relationships. They are each expected to contribute according to their strengths and the needs of their team. The same goes for team coaching which is not meant to develop perfect teams, but teams that contribute better to their organisation. Further, the successful development of an executive team will yield more effective collaboration, greater alignment in strategy execution, improv ed quality, products or services for customers, and ultimately, financial returns for the team and organisation. Mentoring differs from coaching but is focused around the transmission of knowledge and the forming of relationships between the parties. This relationship is usually long running and typically is formed with a more experienced person transferring their corporate knowledge and understanding to a newer staff member, whilst also providing support. Cassidys could use mentoring when the international transition occurred to provide the newer team members with the corporate knowledge they will need to succeed in the international environment. Cassidys will also need to investigate the return on investment (ROI) before proceeding with the implementation of a executive coaching plan. Below is an extract from a case study that shows the great returns that could be gained: INTRODUCTION A Fortune 500 firm and Pyramid Resource Group, a coaching services company, recently engaged MetrixGlobal LLC to determine the business benefits and return on investment for an executive coaching program. A Fortune 500 firm launched an innovative leadership development effort that was expected to accelerate the development of next generation leaders. The participants in this effort were drawn mostly from the ranks of middle managers and from many different business units and functional areas. Leadership development activities included group mentoring, individual assessments and development planning, a leadership workshop and work on strategic business projects. Coaching was considered to be a key enabler for this approach to leadership development because the participants could work privately and individually with his or her coach to develop specific leadership competencies. The client organization engaged the Pyramid Resource Group to provide coaching to the leadership development participants. While participants spoke very highly of their experience with coaching it was decided to conduct a formal assessment of the effectiveness and business impact of coaching. As a result of coaching the participants reported that coaching significant improvements in: à ¢Ã¢â€š ¬Ã‚ ¢ Personal or workgroup productivity 50% à ¢Ã¢â€š ¬Ã‚ ¢ Employee satisfaction (personal as well 50% favorable as being able to increase employee satisfaction of their team members) à ¢Ã¢â€š ¬Ã‚ ¢ Customer Satisfaction 50% à ¢Ã¢â€š ¬Ã‚ ¢ Annualized financial benefits 50% of participants Most frequently cited significant impacts: à ¢Ã¢â€š ¬Ã‚ ¢ Work output 30% favorable à ¢Ã¢â€š ¬Ã‚ ¢ Work quality 40% favorable The Bottom Line: Coaching produced a 529% return on investment and significant intangible benefits to the business. Our organisation is about to embark on one of its biggest developments in the history of Cassidys. As an organistation we need to prepare our executives with the skills and knowledge that will help them compete in a very competitive environment. Although coaching and mentoring can provide us with assistance in growing our department stores we need to remember that the upcoming pressures that could arise. Investing in making sure that our leaders have the best tools and skills to carry them through the could benefit from implementing all three programs if they are used correctly. For any of these methods to work the individual receiving the training needs to be willing to change and believe that coaching and mentoring can be a positive experience for those who are involved. It also needs to be understood that coaching and mentoring is not a solution to every problem within an organisation. A

Comparing My Two Grandmothers :: Comparison Compare Contrast Essays

My Two Grandmothers In the beginning, God created the heavens and the earth; after that, He created grandmothers. If you want to talk about creating something in His own image, the grandmother is it. Remember as a child how "God-like" she seemed to be? She was all knowing and all seeing. She could be gracious and forgiving, but the wrath of a grandmother is not something soon forgotten. I grew up with two grandmothers who lived fairly close to me, so I was able to spend a lot of time with them as a child. My grandmothers were very different in terms of appearance, personality, and background, but they did have similar Christian values and work habits. In December of 1948, Imogene Ballentine gave birth to a baby girl who would, twenty three years later, become my mother. Mrs. Ballentine would frequently tell her six grandchildren that twenty-three years was long enough for her to be a mother, but I know she loved having us around. We called her "Nana" instead of the traditional grandma because she insisted the name suited her better. Nana is a petite woman, standing about 5'4", with bright blue eyes and hair to match. From her twenties to the present day she has always kept herself in perfect, manicured fashion. Her nails have always been an exact one-half inch above the tips of her fingers for as long as I can recall, and the roots revealing her true hair color have never shown. The family has tried to update her wardrobe many times through Christmas and birthday gifts, but she still maintains that 1940's look. This rebellion against fashion truly reflects her incredible personality. Nana has a knack for creating big scenes and is often a little too outspoken. I will never forget one incident in a Denny's restaurant. Nana, her sister, and I had gone in for dessert one night and were waited on by a nice-looking guy. Nana purposely spilled her ice cream so that the waiter would have to bend over to clean it up. Just as he bent over, she reached up and pinched his butt. Her sister roared with laughter, and I hid under the table. I was shocked to see a sixty-five-year-old behaving like a teenager, but I think her young-at-heart attitude helps us relate to each other even better than I relate to my own mother.

An Argument of Existentialism in ‘The Metamorphosis’ by Franz Kafka Essay

Argument: A person’s will to live is strongly linked to the opinions of loved ones have of that person. While some persons allow the will of their lives to become influenced to the opinions of their loved ones, others do not forget to factor the ideals of human existentialism. In order to appropriately approach the point brought across, one must factor in the underlying tone of the existentialist values of ‘The Metamorphosis’ as written by Frank Kafka. Although many existentialist philosophers hold conflicting values across the board, there are many key traits that follow existentialism. Therefore, I am inclined to, due to my level of understanding remain impartial towards both sides of the argued statement. Humans, as sentient beings, have free will and are responsible for the effects of what they decide to do. Existentialism also rejects the concept of ‘human nature’, a generalization that has become popular in attempting to identify objective external truths rather than the subjective for the individual approach. Thirdly, I say this because existentialism shows the indifference of the world towards us. Firstly, we all possess free will as independent entities apart from our society. As Gregor is dehumanized by his transformation, his family quickly deserts and rejects him of his former place in the household. The transformation can be seen as dehumanization as Gregor loses his human aspects to his self-sacrificial working ethic due to his family’s wages. One must make the balance between himself and society. When Gregor chooses work over himself, he quickly loses his humanity, hence, the transformation. Although being alienated from his family through his dehumanization causes him to ultimately lose his will for life, Gregor is yet a prime example of how free will creates a ‘cause and effect’ ripple due to the individual which is not influenced by another’s opinion but one’s subjective tastes. Additionally, a generalization cannot be approached for this situation. Existentialism as whole, strives to reject the idea of a human nature obtained by the external objective truths that cannot be applied to the subjunctive self. Instead, humans are radically liberated by their free will in order to shape their own life and defy any generalized ‘nature’. This is not seen in Gregor’s life or in Kafka’s novel. Irregardless, the existentialist value must be factored in an argued due to the underlying tone of the philosophy throughout the novel. Moreover, this approach dictates the world’s indifferent existence towards human beings. As possibly symbolized by Kafka where the household represents society’s indifference to its people, the Samsa family never cared for Gregor as the universe does to society. The absurdist branch of existentialism is then clearly revealed throughout the novel. The absurd nature of the novel highlights Gregor’s quest for purpose, for which he has lost due to the world’s indifference. It can only be here that existentialism can justify as an appropriate response. However, for some, this might not be a worthwhile approach due to the subjective nature of the mind. In conclusion, I remain indifferent to both sides due to the inability of existentialism to pinpoint whether or not this is appropriate. Human beings have free will, and this philosophy rejects the ideal of the objective truths of ‘human nature’. The will may be affected by absurdist, but infinitely varying across the board.

High school Essay

In ancient India, schools were in the form of Gurukuls. Gurukuls were traditional Hindu residential schools of learning; typically the teacher’s house or a monastery. During the Mughal rule, Madrasahs were introduced in India to educate the children of Muslim parents. British records show that indigenous education was widespread in the 18th century, with a school for every temple, mosque or village in most regions of the country. The subjects taught included Reading, Writing, Arithmetic, Theology, Law, Astronomy, Metaphysics, Ethics, Medical Science and Religion. Under the British rule in India, Christian missionaries from England, USA and other countries established missionary and boarding schools throughout the country. Later as these schools gained in popularity, more were started and some gained prestige. These schools marked the beginning of modern schooling in India and the syllabus and calendar they followed became the benchmark for schools in modern India. Today most of the schools follow the missionary school model in terms of tutoring, subject / syllabus, governance etc.with minor changes. Schools in India range from schools with large campuses with thousands of students and hefty fees to schools where children are taught under a tree with a small / no campus and are totally free of cost. There are various boards of schools in India, namely Central Board for Secondary Education (CBSE), Council for the Indian School Certificate Examinations (CISCE), Madrasa Boards of various states, Matriculation Boards of various states, State Boards of various boards, Anglo Indian Board, and so on. The typical syllabus today includes Language(s), Mathematics, Science – Physics, Chemistry, Biology, Geography, History, General Knowledge, Information Technology / Computer Science etc.. Extra curricular activities include physical education / sports and cultural activities like music, choreography, painting, theater / drama etc.